Case study highlights
Brilliant Accountants in Milton Keynes has experienced several positive results from its digital presence, thanks to the it’seeze SEO manager service. Our keyword optimization efforts have led to an impressive 850% year-on-year growth in page 1 rankings, with 38 keywords appearing on the first page of Google.
Fifteen of these keywords hold the top position. Organic search visibility has soared with a 235% increase in the number of times the website appears in Google search results (when comparing the last 3 months to the same period the previous year). Equally exciting is the 92% rise in the number of clicks to the website from Google, indicating increased user engagement.
+92%
Increase in clicks to website in the last 3 months
+235%
Increase in the website’s visibility on Google in the last 3 months
+38
Keywords on 1st page of Google
Overview
Since their website launched in June 2023, Brilliant Accountants has been on an it’seeze Max package. Over the following year, the Milton Keynes team consistently made edits to their website, proactively adding services and blogs to expand their business. However, in February 2024, we were tasked with optimising the website and developing a strategic plan for their keyword performance in the future.
Our challenge
The website needed strategic optimisation to enhance organic traffic, driving higher engagement and increasing enquiries.
In February 2024, while Brilliant Accountant’s website was performing well, with web audits and site loading speed returning solid scores, it had yet to be keyword optimised effectively.
Accountancy websites typically see traffic spikes when tax returns are due in January and October. Our challenge was to grow site traffic and engagement throughout the year. This underscored the urgency of optimisation, as the site was functioning as expected but remained to be optimised for year-round traffic and enquiries.
The outcome
Organic search visibility has significantly increased. In the last three months, the number of times the website was shown in Google went up from 13K to over 44K, which is a +235% improvement from the previous year. Additionally, clicks to the website from Google increased by +92% over the same period.
Within the Milton Keynes area we have seen a 75% increase in local search indicating a significant boost in how easily their website can now be found by customers within their local community.
While we have seen success, there is plenty of room for further growth, enhancing the customer journey and building upon our keyword success.
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