Why A Templated Website Is Never A Good Idea
Posted on 26th September 2018
So, you have made that all-important decision that your business needs to have a website to promote your services or products online. The main factor that will probably influence your next decision is cost!
Do you use a web design company and get a bespoke website designed and hosted, or go for a self-build website system, which will inevitably be cheaper? Before making this decision, read on to find out more….
Template vs. Web Design Company
Your website, your content, right? WRONG - if you use a website builder such as Wix, GoDaddy, Weebly, Vista Print, etc., you will be leasing the website. This means if you make the decision to move away from your templated website and stop paying the monthly fee, they will pull the plug on your website – and all the content on it – leaving you with nothing.
If you have a professional website created by a web design company, you will own the site and the content, so if you decided to move away from the company due to poor service, costs, etc., you would be able to transfer the site and the domain to another web design provider.
If your self-built website is slow to load, looks awful when viewed on a mobile, or crashes all the time, then you have no choice but to look for another provider and start the whole process again, costing you time and money.
First Impressions Count!
One of the main reasons for having a website is to stand out from the crowd. By using a templated website, you will have an online presence that looks similar to thousands of other websites. This will give potential customers completely the wrong impression of your business, as your website will look generic and won’t effectively promote the unique products and services that you offer.
To provide the right impression, you should consider using a web design company that can provide a tailored, bespoke website specifically for your business, giving your customers the experience and the brand message that they deserve.
Anyone who has tried to regularly update a templated website knows that it is time-consuming, frustrating, and not easy even at the best of times, and you will certainly not have a web designer at your disposal for support.
There will come a time when you will not be able to add the content or the functionality that you need to your website, leaving you with a choice of either stopping updating the website, which will cause it to rank poorly, or starting again with another provider, yet again starting from scratch and costing you more money.
Templated websites rank poorly on Google, and that’s a fact. Templated websites have very poor SEO options, meaning that it is difficult to update and tweak your page titles, meta descriptions, and keywords. The impact of this is often a poor ranking in organic search results, which will not help your customers find you online.
Can’t Beat Experience
You can’t beat good old experience. By working with a trusted company like it’seeze Web Design Exeter, you’ll get a professionally designed website for your business and you’ll be able to save time and money.
We’ll take the time to understand you and your business before getting to work on your website requirements. We will help you with the design brief, and the design team will create a professional, affordable, and bespoke website that is tailored to your business.
You will be in complete control with our very easy to use website editor, and if you ever get stuck you will have a consultant on hand to support you. You will not receive a similar service if you opt for a templated, self-build website.
Key Reasons for Having a Website
When you consider the main reasons for having a website in the first place - which is to reach more customers, grow your business, form part of your overall marketing strategy, and to promote the unique products and services that you have on offer - then opting for a templated website is never going to provide an effective solution for your business and will inevitably cost you more money in the long term.
Is your website no longer working for you?
Why not get in touch with the team at it’seeze Web Design Exeter to find out more about our professional and affordable website design services? Alternatively, sign up for a free website health check and see how well your existing website is performing, whether it’s templated or bespoke to your business!
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