How to Develop an Effective Marketing Strategy - Part 6: Content is King
In relation to the web, content is like currency, and fresh, high quality content is worth its weight in gold.
By regularly updating your website with amazingly engaging content, you'll be demonstrating to visitors that your business is active and your website is full of relevant and current information.
By constantly updating your website's content, you are giving Google the opportunity to index and reassess your site's position in the search results. The more you improve your content with high quality and relevant information, the better your chances are of being pushed up the rankings.
With more content comes more situations where you can optimise your site with keywords, and where new pages are introduced, this provides the opportunity for unique page titles and meta descriptions, all of which will help you get found online.
As well as this, it is crucial to update your website so your existing customers are kept up to date and new visitors have access to relevant information in order to convert them into customers.
One of the best ways to add fresh content to your website is by adding a blog. This allows you to post regular articles, company updates, industry news, product or service features, and more. This provides the perfect means to keep your website active, customers engaged, and the search engines happy.
Finally, you must make sure that the content that you are adding to your website is of good quality so it has a positive effect.
If you are stuggling to update your website with fresh content, then get in touch with it'seeze Web Design Exeter to see how we can help you take back control of your website.
Tagged as: Google
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