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If you really want to take advantage of local search traffic, then you need to get your business listed on Google My Business. 
Google My Business is a completely free business directory that will help put your business in front of more customers. As long as you supply Google with the relevant business information, Google My Business can help to improve your local ranking and enhance your presence in both search results and on Google Maps. 
The process of setting up a Google My Business account can take up to 2 weeks, as you will have to verify your business. To do this, you just need to enter the verification code that Google sends to you and complete your business information. 
To fully optimise your Google My Business listing, you need to make sure that all the relevant fields are filled out to provide customers - and Google - with a complete picture of your business. This will require an engaging description, accurate business categories, contact details, opening hours, etc. It is also important to use high resolution images, rather than photos that are blurry or pixelated, to make sure your listing looks as professional as possible. 
Your business information will then be displayed in local searches, and your potential customers will be able to review your products and services. 
The more positive Google reviews you receive on your Google My Business listing, the more your local ranking will benefit. This will also make your business stand out, helping you to gain more customers and grow your credibility, as 74% of people say that positive reviews make them trust a business more. 
At it'seeze Web Design Exeter, we help our clients set up Google My Business accounts and make sure that they are linked to their websites. If you are looking for help with your digital marketing strategy, then don't hesitate to get in contact with us. 
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