How to Develop an Effective Marketing Strategy - Part 3: SEO

So what is SEO? SEO is the process of optimising your website in order to maximise your visibility in search results, thus driving more visitors - or traffic - to your site. 

 

SEO can be broken down into different skill levels, but you can still have a significant impact on how easily your website is found online just by mastering some of the basic principles. 

The place to start is by researching and selecting your keywords. These will be words and phrases that you want your website to appear in search results for, so it is essential that they are relevant to your business and as unique as possible. 

 

Your competitors will already be working on their own optimisation, so to stand out from the crowd, you may need to use less competitive keywords that are more targeted to your audience's requirements. 

 

As an example - if you sell furniture, a common keyword might be "corner sofa", but you might want to optimise your page for "leather corner sofa" so that you are increasing the chances of your website appearing in the search results of people looking for exactly what you sell. 

 

When you have decided on your keywords, you will need to include these throughout your website copy so that Google and other search engines know to display your page in the search results. 

 

Your keywords must then be included in your page titles and meta descriptions. These will be shown in search results when you website is displayed. 

 

Remember to give every page on your website a unique page title and meta description. This will help search engines decide if your website is relevant to the search query, and will also encourage users to pick your website from the selection of websites displayed. 

 

If you are not sure how well your website is optimised for SEO and you would like a review, then contact it'seeze Exeter for a Free Website Health Check.