How to Develop An Effective Marketing Strategy - Part 2: Time Is Of The Essence
Posted on 26th March 2019 at 17:09
Visitors will have extremely high expectations when they arrive on your website. This starts with how long your website takes to load. If your audience have to wait to view your website content, then chances are they are going to give up and head elsewhere...straight onto your competitor's website.
The mobile world is on the rise, with easy access to unlimited information in just a few taps of your phone or tablet. The need for instant information has increased, with visitors' patience decreasing.
The long and short of it is that your customers will not wait to see what your business has to offer if your website is not up to scratch and load speeds are slow.
There is so much choice available that visitors will just move on to the next business. According to Google, if it takes longer than 3 seconds for your website to load then 53% of visitors will abandon it in search of something quicker.
Websites can be slowed down by too much content, unnecessarily large images, too many videos, or just over-complicated design.
It is important to review your website's speed on a regular basis to make sure that it is performing correctly.
There are many free website speed tests online, including Google’s PageSpeed Insights. Alternatively, contact the team at it'seeze Web Design Exeter today and we'll carry out a free and thorough website health check, which will include testing the page speed of your website.
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