How To Develop An Effective Marketing Strategy - Part 1: Go Mobile
Posted on 21st March 2019 at 10:33
So you have a website, but do you have a digital marketing strategy?
Find out what your competition is up to with the first of our 10 methods for effective marketing, all of which are tried, tested and easy to implement.
The first thing you need for an effective marketing strategy is to make sure that your website is responsive. But what does this mean?
A responsive website is able to recognise the screen size that a visitor is using to browse the web, and then adapts the differing design elements of the site to fit the device being used. Therefore, your visitor could be using a tablet, mobile phone, laptop, or desktop, but they will always be able to have a great user experience without the need to zoom in or pinch the screen to view the content that they wish to see.
You may be thinking, why do I actually need to have a responsive website?
67% of people are more likely to buy a product or enquire about a service from a mobile-friendly website. Websites that are easy to use and navigate on smaller screens provide a much better user experience and this encourages people to become customers.
According to Google, 61% of people will leave a website if it’s not mobile-friendly because it’s not easy to find what they’re looking for on a smartphone or tablet.
How quickly does your website load on a mobile device? 40% of customers will abandon a website if it doesn’t load in under 3 seconds, which means non-responsive websites are more likely to lose out on business to fast-loading competitors.
If your website is not responsive and you think you may be losing business as a result, we can help. At it’seeze Web Design Exeter, we specialise in creating professional, affordable, and fully responsive websites that are one of a kind. Get in touch with us today to find out how our responsive web design services could help you reach more customers and boost your sales.
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